NEW YORK—New York City Mayor Zohran
Mamdani is reportedly using a private network of approximately 200 social media
influencers to disseminate information and promote city government programs,
according to reports cited by Fox News.
The report states that members of this
network have access to an encrypted group chat using Signal, a messaging
platform known for its end-to-end encryption.
This strategy would allow the City
Council to directly provide influencers with arguments, materials, and videos
related to its programs and policies, with the goal of expanding their reach
through platforms such as TikTok, Instagram, YouTube, and other social media
networks.
According to the reported information,
these content creators would function as a kind of informal digital
dissemination network for city initiatives, bringing the city government's
messages to audiences that do not typically follow official City Hall channels.
The use of an influencer network to
communicate public policies also raises questions about transparency,
privileged access to information, and the boundary between institutional
communication and political promotion.

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